William Hall
What I Do
Staff-level Product Designer and Growth Strategist with over 8 years of experience driving product-led growth (PLG) through the intersection of creative direction, data analysis, and technical execution. I design and build end-to-end user journeys that optimize acquisition, activation, and retention. My work spans rapid experimentation, custom tooling, and monetization strategy, with a focus on making complex systems intuitive, scalable, and human-centric.
Work Experience
- Growth Strategy & Monetization: Founded and scaled a D2C streetwear brand, acting as the primary product lead. Orchestrated the full end-to-end user journey, resulting in a cohesive ecosystem that balances brand equity with conversion optimization.
- Product-Led Development (Shopify): Designed and developed a fully custom Shopify 2.0 theme from the ground up. Extended the default editor with modular sections and custom blocks to support flexible merchandising, enabling rapid A/B testing of storytelling layouts for product drops.
- User Acquisition & Activation: Directed creative execution for acquisition campaigns across web and social, utilizing analytics and customer feedback loops to iterate on site UX. Improved clarity and engagement, effectively moving users from discovery to purchase.
- Experimentation & Iteration: Used data-informed insights to refine product hierarchies and site flows, specifically optimizing for limited-run drops and one-of-one items to maximize scarcity-driven conversion.
- Systems Thinking: Established a scalable design system for the brand's visual language, typography, and color systems, ensuring consistency across all digital and physical touchpoints.
- Production & Operations: Managed vendor relationships and production logistics, balancing material constraints with cost and timeline requirements to ensure high-margin deliverability.
- Partnered with an emerging streetwear brand to define its creative and strategic foundation.
- Helped articulate the brand's core values, narrative, and tone of voice.
- Designed the brand's primary logo and supporting visual language.
- Designed and developed a fully custom Shopify theme from the ground up.
- Consulted on apparel design and production strategy, including laser-engraved workwear pieces.
- Supported drop planning and launch execution.
- Platform Transformation: Orchestrated a total platform transformation, resulting in a 233% increase in monthly organic traffic.
- Accessibility & Compliance: Boosted Siteimprove scores by 30%.
- Cost Efficiency: Saved over $40,000 annually by transitioning to in-house development.
Shopify Expertise
Beyond standard theme configuration, I specialize in building custom Online Store 2.0 experiences.
Skills
Professional Skills
Web Design, WordPress, HTML/CSS/JavaScript, Shopify, Ecommerce, SEO, Product Design, Google Workspace, Design Systems, Adobe Creative Suite, Photoshop
Personal Skills
Problem Solving, Leadership, Project Management, Team Collaboration, Fast Learner, Self Motivated